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men's grooming

Branding and

Packaging Design

This was a collaborative project. We were assigned to recreate an existing cosmetic brand with new products. I was responsible for the design of the packaging, while my teammates were in charge of the process book, logo design, display for the packages, and the signage.

I decided on an apothecary design for the packages, with each piece of information sectioned off.
I also selected contrasting typefaces that fit with the "old time-y" feeling of an apothecary but with a modern spin.


This concept art is for educational purposes. Brand name © Le Labo Fragrances. Photography © Katie Hehl.

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