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Moxie Cold brew packaging

Branding, Advertising, 

and Packaging Design

Moxie Cold Brew is a line of high-energy coffee beverages. Instead of creating a line of different flavors, Moxie features a line of alternative milk options. There are 3 dairy options, 3 non-dairy options, and one that is black coffee. To stand out from the competition, the packaging features bright, almost pastel colors as well as abstracted line patterns that correspond to each flavor.