With this brand, I wanted to create a logo that was primarily typographically-focused, choosing to cut the "G" in "Grind" in half and adding a handle to subtly create a coffee mug. I also designed a menu for the brand, using warm neutral colors with a cool teal accent. I selected typefaces that were clean and approachable to fit well within the current marketspace.

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In order to expand the branded elements, I also created a coffee bean bag, to-go sleeve, and business cards to round everything out.