Branding Advertising, Print, and Web Design
Worklane is a company based in Boston that provides mobile offices for working professionals.
To help communicate the idea that the offices are found inside a vehicle, the revamped logo follows a strict grid, emulating the feel of a GPS. The use of both open and closed circles as well as a color gradient help to emphasize the idea of A to B. The line and circle element used in the logo became a brand element that was used across all deliverables.